Blog

Link building blog: notes from the outreach inbox

Practical guides on how link building really works, written from the prospect sheet and the outreach inbox rather than from a content calendar.

  • Buying link building · 9 min read

    How to Outsource Link Building Without Getting Burned

    The three ways to outsource link building, what each one really costs, the red flags in vendor proposals and the questions to ask before you sign anything.

  • Outreach craft · 9 min read

    Link Prospecting: How I Vet a Site Before Pitching It

    My link prospecting checklist: where I find outreach targets, how I spot link farms and read traffic graphs, and when a site gets cut before any email is sent.

Tell me about your site. I’ll show you where the links are.

Send your domain, niche and goals. I’ll look at your backlink profile and your competitors’, then reply personally with an outreach plan and a monthly quote.