Manual backlink outreach · since 2020

Link building services powered by real backlink outreach

I find relevant publishers, pitch them one by one and negotiate every placement. You approve each site before anything goes live, and publisher fees go straight to the site owner with zero markup.

Outreach sheet · Month 1Sample data
Sample outreach sheet with illustrative publishers, metrics, fees and approval status
PublisherNicheTrafficDRFeeStatus
Casino review blogiGaming41.2k52$380Approved
Crypto news & analysisCrypto23.8k47$290Awaiting you
Gift ideas magazineEcommerce67.5k61$170Negotiating
Indie games blogGaming12.1k38FreeReplied
Betting tips blogiGaming18.9k44$260Pitched
You approve every row. Publisher fees go to the site owner, not to me.

What is backlink outreach?

It’s the difference between a site chosen for your audience, with its price and link terms on the table, and a slot from inventory that’s sold to anyone who pays.

How I do it

Every step is done by hand. I start with the sites that already link to your competitors, build a prospect list around your niche and check each site for real organic traffic, topical fit and the usual signs of a link farm: thin content, “write for us” pages selling to everyone or traffic that collapsed after the last core update.

Then I write a personal pitch to the editor, negotiate the terms and bring you the opportunity with its metrics and its price. You approve it or skip it. If you approve, you pay the publisher directly. I never add a markup, so my only income from a campaign is the monthly fee. Here’s more on how my backlink outreach service works.

backlink outreach noun

Backlink outreach is the process of finding websites relevant to your business, contacting their editors or owners directly and earning a link from their content through a guest article, an update to an existing page or an editorial mention, instead of buying placements from a marketplace list.

Also called link building outreach. The goal is relevant, editorial links that improve rankings, send referral traffic and get your brand mentioned where your customers already read.

Link building services, run by the person doing the work

Every service below runs on the same manual outreach process, the work you’d hire a link building agency for without the layers of account management. Pick the placement types that fit your site, or let me mix them based on what your competitors’ backlink profiles show is working in your niche.

  • Outreach link building

    Manual prospecting, vetting and personal pitches to relevant sites, with every fee and link attribute shown before you approve.

    Best for: Any site that needs steady, relevant authority

  • Guest posting & blogger outreach

    Original articles on real, niche-matched blogs with organic traffic, pitched one blog at a time.

    Best for: Topical authority and contextual links

  • Niche edits & link insertions

    Links added to existing, indexed articles that already rank and already earn traffic.

    Best for: Links on pages with a traffic record you can check first

  • White label link building

    Outreach your agency sells as its own: unbranded reporting, at-cost publisher fees and no contact with your client.

    Best for: SEO agencies and consultants

  • Generative engine optimization

    Brand mentions in the listicles, roundups and articles that ChatGPT, Perplexity and AI Overviews cite.

    Best for: Brands that want to show up in AI answers

Why outreach beats buying links from a list

Link marketplaces sell the same inventory to everyone. Many agencies hide the publisher fee inside a per-link price. Here’s how the three models actually differ when you look at who controls what.

Comparison of manual outreach with link marketplaces and per-link agencies
LinkReach StudioLink marketplaceTypical per-link agency
Who finds the sitesI research and vet them for your nicheYou pick from a shared listOften a pre-built network
You see the site before it’s liveAlways, with metrics and priceYes, but so does everyone elseOften only after publishing
Markup on publisher feesNone, you pay publishers directlyMarketplace margin built inUsually bundled into the link price
Relevance checksTraffic, topic and link-farm checks on every siteFilters, not judgmentVaries by vendor
Overused “guest post” sitesAvoided, fresh prospects every monthCommonCommon
Who you talk toThe specialist doing your outreachA support ticketAn account manager

From prospect to published link

Each stage moves a row forward in your shared sheet, so you always know what’s been pitched, what’s being negotiated and what’s waiting for your decision.

See the full process
  1. Brief

    Research

    Your niche, target pages and the backlinks your competitors already earned.

  2. Vetted

    Vetting

    Every prospect checked for real organic traffic, topical fit and link-farm signals.

  3. Pitched

    Pitching

    A personal email to each editor, written for that site, with polite follow-ups.

  4. Negotiating

    Negotiation

    Placement type, anchor, content and price agreed with the publisher.

  5. Approved

    Your approval

    You see the site, its metrics and the fee. Approve it or skip it.

  6. Live

    Live & tracked

    I confirm the link is live and indexable, then log it in your sheet.

What clients say on Upwork

Verified contract reviews from my Upwork profile, quoted as written.

5.0Upwork contract

Professional Link Builder - Gambling Market

– · 160 hours

“We hired Arturas on Upwork for our link-building needs and couldn't be happier with the results. His expertise in securing high-quality, affordable links has significantly boosted our website traffic. …”

Endorsed by client for: Clear CommunicatorCommitted to Quality
5.0Upwork contract

Link building and link outreach for European websites

– · 17 hours

“Great work! Highly recommended.”

See my full work history on Upwork (opens in a new tab)

Why hire a solo link building specialist?

  • You talk to the person doing the outreach. No account manager relaying messages.
  • No junior hand-offs. The same person works on your campaign every month and remembers what worked.
  • Limited capacity, full attention. I only take on as many campaigns as I can run properly.
  • Straight answers. If your niche or budget can’t support a campaign, you’ll hear it from me at the proposal stage.
About Artūras

Monthly packages, publisher fees at cost

You pay a flat monthly fee for the outreach work. Publisher fees sit outside it: each one appears on the opportunity before you decide, and you pay the site directly. No bundles, no hidden margin, no per-link games.

Core

$1,000/ month

20+guaranteed qualified publication opportunities a month

A steady monthly outreach campaign for one website and one primary market.

  • Competitor backlink review
  • Manual prospect research and vetting
  • Personal pitches and follow-ups
  • Publisher negotiation
  • Articles written by me, or by your team
  • Shared sheet with weekly updates
  • Monthly recheck of every live link
  • Your approval before every placement

Best for: One site in one market that wants every link checked before it goes live.

Start with Core

Custom

From$1,500/ month

Minimums and scope agreed before launch

Multiple websites, several languages or markets, or an unusual brief.

  • Everything in Scale
  • Multi-site or multilingual campaigns
  • Separate reporting for each site or client

Best for: Portfolios, multi-market brands and agencies with several client sites.

Ask for a Custom quote

Publisher fees are not included. You see each fee before approving a site and pay the publisher directly, at their price. I never add a markup. Packages run month to month with no minimum term, and you can cancel any time before your next monthly payment.

What counts as a “qualified publication opportunity”?

A qualified publication opportunity is a real, content-driven website that matches your niche and the metric floor you and I agree at kickoff (for example, a minimum Domain Rating, a minimum of real organic traffic and readers in your target market), whose editor has confirmed they will publish, with the price and terms stated up front, presented to you for approval.

Compare packages and see an example budget

Comfortable in the niches many agencies avoid

A lot of publishers refuse gambling or crypto content outright, and plenty of vendors quietly route those niches to private blog networks.

I’ve run outreach for iGaming, crypto, gaming and ecommerce sites since 2020. That’s 6 years of learning which publishers openly accept these topics, what they expect in a pitch and which “casino-friendly” sites are really link farms with a news theme.

In regulated, high-competition niches, one bad placement can cost more than it earns. Every opportunity in your sheet passes the same vetting whatever the niche, and you can skip anything that doesn’t feel right. A skipped site still counts toward the month’s minimum, so tell me why you skipped it and I’ll adjust the next round of prospecting.

The same links can get you cited in AI answers

ChatGPT, Perplexity and Google AI Overviews often build answers from pages that already rank: comparison articles, best-of roundups and trusted niche publications.

When outreach puts your brand inside those pages, you earn two things at once: a backlink that helps your rankings and a mention that AI engines can quote when someone asks about your category. That’s the off-site half of generative engine optimization, and it’s built with exactly the same outreach work.

How GEO outreach works

What’s a good hardware wallet for a crypto beginner?

For beginners, reviewers usually point to wallets with simple setup and good recovery options. YourBrand is often mentioned for its guided onboarding1, alongside two well-known competitors2.

  1. 1 “Best hardware wallets for beginners”, a niche crypto blog Your placement
  2. 2 “Cold storage explained”, a crypto magazine
Illustration: an AI answer citing a roundup where outreach placed your brand.

Backlink outreach FAQ

Short answers to what people ask before starting a campaign. Anything else, just ask.

Are you a link building agency?

Not in the usual sense. LinkReach Studio is a one-person link building studio: I do the research, outreach, negotiation and reporting myself, with no account managers or junior outreach staff in between. You get the output you would hire a link building agency for, from the person actually doing the work. Agencies can also resell it through white label link building.

Can I buy backlinks from you?

Not from me. I sell the outreach work as a monthly plan. When a publisher charges for a placement, you see the fee and the link attribute first, then pay the publisher directly, at their price. That keeps pricing honest and keeps the choice of every link in your hands.

How many links will I get per month?

The Core plan guarantees at least 20 qualified publication opportunities a month and Scale at least 30. How many become live links depends on how many you approve and on each publisher’s editorial calendar. You are never pushed to approve a site you don’t like.

What happens if a month falls short of the minimum?

If a month falls short of its guaranteed minimum, I keep working, at no extra cost, until you’ve received the guaranteed number of qualified publication opportunities for that month.

How much do publisher fees usually cost?

It depends on the niche and the site. Some editorial mentions cost nothing, while established sites in competitive niches such as gambling or finance charge more. You see every fee before deciding, and you can set a per-site maximum that keeps anything pricier out of your sheet.

Do you work with casino, gambling and crypto sites?

Yes. iGaming and crypto are two of the niches I have worked in most since 2020. I only pitch publishers that openly accept these topics, so every placement is published with the editor’s full knowledge. See casino link building and crypto link building.

Do you use AI for outreach?

I use software to speed up research, such as pulling competitor backlinks and pre-checking site metrics. The pitches, the negotiation and the judgment about whether a site is worth it are mine. Mass AI-generated outreach gets ignored by editors, and it is exactly what I am hired to avoid.

How long does it take to see results from link building?

Links usually go live over the first weeks of a campaign as publishers work through their editorial calendars. Ranking movement depends on your site, your competition and the pages you build links to, which is why most SEO teams judge link building over three to six months rather than weeks.

Do you offer white label link building for agencies?

Yes. You resell the outreach as your own service: reporting is unbranded or in your format, publisher fees stay at cost and I never contact your client. Read more about white label link building.

Tell me about your site. I’ll show you where the links are.

Send your domain, niche and goals. I’ll look at your backlinks and your competitors’, then reply personally within 24 to 48 hours with a short proposal: the kinds of sites I’d target, the plan I’d suggest and what publisher fees usually look like in your niche.